making connections: using your email signature effectively

Do you have a Twitter and Facebook account? Do you have a blog too? If so, share this information on every email by taking advantage of your email provider's option to include a signature. I will walk you through how to add permanent signature in Google's Gmail.

When you have your Gmail account open, in the upper right hand corner you will see this blue wheel. When you click on it, you will be given the Mail Settings option. Click that.

A page will open that accesses a TON of settings that you can tweak. Scroll down a bit and you will see the signature box, shown above. This box gives you functionality to include hotlinks, photos and much more. Choose those which will be most effective for you and your business.

Here is how my signature looks at the end of each email I send:

Tracy Kuethe, Social Media Strategist
Phone: 513.307.2303
Email: tracy.simplysocialmedia@gmail.com
Blog: http://simplysocialmedia.blogspot.com
Twitter: http://twitter.com/#!/simplsoclmedia

Not only have I included all of the links I determine to be important, but I use bold type for my name and title. Make it easy for your customers and potential clients to contact you...through any channel they choose.

Do you have a custom email signature?