If you are not yet a fan of a Facebook business page, often times you are greeted with a specialized message that is designed to really catch your attention. Here is an example from the Cincinnati Reds:
Another tactic is to offer first time Facebook visitors a special incentive. The Montgomery Inn offers a $10 discount, click the link to view and find out how to get your discount.
The "landing page" is a great place to make a great first impression. The Boomer Esiason Foundation does just that with theirs:
Have you noticed a particularly good campaign or business page on Facebook? Please share it in the comments. Also, if you are a business seeking help to develop a landing page or custom profile picture, please contact me for a consultation and price quote. Small businesses are my specialty!
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